A plain-English record of what we store, where it lives, how it is protected, and how you can take it all with you whenever you want.
Where is my data stored?+
Everything you create — your profile, questionnaire answers, notes, photos and voice recordings — is stored in our secure cloud backend, hosted on enterprise infrastructure. Photos and voice recordings live in private storage that can only be opened through a temporary link generated for your own signed-in account. Bear orders are handled by Shopify and card payments by Stripe, so we never see or store your card details.
How safe is it?+
Your data is encrypted while travelling to us and encrypted while stored. Every table is protected by row-level access rules, meaning your account can only ever read and write its own family's records — not anyone else's. Our hosting is GDPR-compliant and holds ISO 27001:2022 and SOC 2 Type II certifications. We run automated security scans on the database and code, and the most recent scan found no vulnerabilities.
Who can see my recordings?+
Only you and the people you sign in to your family account. Each child can have their own profile and optional 4-digit PIN, so children only see what is meant for them. We never sell your data, and your recordings are not used to train outside AI models.
How do I download my data?+
Sign in, open the Grown-ups area, go to Controls, scroll to Export and press "Export all data". You will instantly get a file containing your profile, questionnaire answers, memories, voice recordings, conversations and messages. You can do this as often as you like.
How do I delete my data?+
You can delete individual memories, recordings, children and conversations from the Grown-ups area at any time. If you want your whole account removed, email info@amaratas.ai and we will action it within 30 days.
What happens to my data if I stop paying?+
Your memories stay yours. Cancelling a plan may limit some features, but your content is not deleted, and you can still export everything you have created.
Is my child's information handled differently?+
Yes. The account holder is always an adult parent or guardian. Child profiles hold only a first name, an optional age, an avatar and an optional PIN — no separate email address or contact details.