For parents & grandparents
Amaratas
A little magic.
A lifetime of your love.
First steps on video. Family traditions in your voice. The stories and health history only your family knows, kept close as they grow.
No card needed · Private to your family
Your family's little treasures
What would you love to keep?
Photos, videos & your words
Private memories · Free to start
Made by a parent
“I wanted my children to hear me, even when I couldn't be beside them.”
Amaratas was created from a simple parent worry: what if my child needs my words and I am not there to say them? This is not another AI friend. It is a private, parent-led way to preserve your stories, values and voice.
How it works
A few minutes now. A voice they can return to.
- 1
Choose thoughtful prompts about your family, values and favourite memories.
- 2
Answer in your own words and record them in your real voice.
- 3
They can return to those words whenever they need to feel close, at 5, at 15, and at every stage in between.
What's inside
Family traditions, recipes, memories, medical history and your wishes for their future.
Prompts with purpose
Family traditions, words of wisdom and the memories only you can tell.
Your real voice
Your child hears the actual recordings you make, spoken by you.
Parent controlled
You decide what is created and what your child can hear.
The Eternal Bears
A soft, voice-enabled keepsake bear that makes listening feel even more special.
Your family, just as you are
Keep their laugh.
Not just the photograph.
The kitchen singalong. That funny little dance. A grandparent telling a favourite story. Keep your photos and videos with the words that make them yours.
Keep a family momentBedtime tonight 🌙
Their favourite story, in your voice, with the same routine every night.
Record the bedtime story they ask for again and again, then build the little routine that settles them. Whoever is tucking them in, the night feels the same, and your voice is still the last one they hear.
Record their bedtime story→Tonight's routine
- 🛁Bath time✓
- 🪥Brush your teeth✓
- 👕Pyjamas on✓
- 🚻Last wee✓
- 💧Water by the bed✓
- 📖Story in your voice✓
- 🤍Cuddle✓
- 🌙Lights out✓
Family health history 🏥
One day a doctor will ask. Will they know the answer?
A once in a lifetime gift, with a key for the history and the future. Family conditions. Allergies. Medications. Fertility. Menopause. The details only you hold right now, and the ones every parent means to write down and never does.
Record them while they're fresh in your mind, so your children never have to guess or make a phone call they dread. It's there for them when they're older, at the doctor's, starting families of their own, and for the generations after them.
Before you forget. Before they're left wishing they'd asked.
- ✦Heart disease, strokes, diabetes, cancer and other conditions that run in the family
- ✦Fertility, pregnancy and menopause history, ready for when they start their own families
- ✦Allergies, medications, blood type and hospital history
- ✦Mental health history, so patterns are understood, not carried in silence
- ✦Kept private and secure, shared only with who you choose
A doctor might ask
- 🩺Does heart disease run in your family?
- 💊What medications are you currently taking?
- 🌸Any allergies we should know about?
- 🧬Has anyone in the family had this condition?
- 📋How old were your parents when they were diagnosed?
Meet the Eternal Bears
A soft keepsake that holds your voice forever.
Eternal Bears are voice-enabled teddies built to play your recorded stories, songs and words of comfort, so your child can feel close to you at bedtime, on hard days, and whenever they need a hug.
- ✦Press the heart on its chest and it lights up with a soft, warm glow, a gentle comfort at lights-out
- ✦Soft cream plush with a built-in speaker and paw-activated playback
- ✦Special introductory offer: just £62. Ships in 4 to 6 weeks.
- ✦Includes 3 months free Plus digital access to the Amaratas app
“I cried recording it, and I smiled knowing she'll always have her mum, even on the days I can't be there.”
Early tester, mum of two
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